Last month, we conducted a webinar “So, You Think Your Game Is Localized?”, the first of a 3-part-series given by Elizabeth Senouci from XTM International, and Victor Ramirez from SYSTRAN.

If you couldn’t guess by the title, “So, You Think Your Game Is Localized?” was a webinar focused on Video Game Localization. Senouci and Ramirez are both experts on the topic and thus decided to share their knowledge with the video games community.

In the webinar, Senouci and Ramirez discussed the need for game localization, some basic terminologies associated with it, user interfaces, global marketing, and the importance of customer service.

“Localization isn’t just one thing you can do and just get done with it. It’s a holistic process and it’s actually customized based on your game, your product,” Elizabeth said in her intro.

Why Localize?