“So, You Think Your Game Is Localized?”

Highlights from Webinar with Elizabeth Senouci And Victor Ramirez

Last month, we conducted a webinar “So, You Think Your Game Is Localized?”, the first of a 3-part-series given by Elizabeth Senouci from XTM International, and Victor Ramirez from SYSTRAN.

If you couldn’t guess by the title, “So, You Think Your Game Is Localized?” was a webinar focused on Video Game Localization. Senouci and Ramirez are both experts on the topic and thus decided to share their knowledge with the video games community.

In the webinar, Senouci and Ramirez discussed the need for game localization, some basic terminologies associated with it, user interfaces, global marketing, and the importance of customer service.

“Localization isn’t just one thing you can do and just get done with it. It’s a holistic process and it’s actually customized based on your game, your product,” Elizabeth said in her intro.

Why Localize?

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Systranlinks Webinar 8 juin 14h

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Selon une récente étude du Conseil National du Tourisme :

L’e-tourisme est en forte progression avec une perspective de 20 à 25 millions d’acheteurs en ligne en 2020

Tous terminaux confondus, 83% des internautes qui voyagent réservent en ligne

Le nombre de touristes étrangers étaient de 83 millions en 2013 avec une forte progression de la fréquentation étrangère notamment la clientèle BRIC (Brésil, Russie, Inde et Chine)

Comment capter facilement et rapidement ces touristes étrangers sur votre site web ?

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