The impact of the NMT on FARFETCH’s business and how it optimizes the content localization
Alex Katsambas, Head of Localization Services at Farfetch interviewed by Gaëlle Bou, Chief Revenue Officer at SYSTRAN, will explain how they built a highly efficient internal localization model to meet a fast time to market with high expectations for personalized content.
- SYSTRAN offers a user-friendly solution that is interconnected to FARFETCH’s workflow without disrupting the localization team’s operations
- The flexibility and adaptability of SYSTRAN’s team was crucial to understand and address FARFETCH’s needs adequately
- SYSTRAN has a great service mindset with transparent communications with clients
- Building customized NMT engines for specific types of content resulted in a very good quality output