“So, You Think Your Game Is Localized?”

Game Is Localized? Player holds a controller and plays video game - Systran
Highlights from Webinar with Elizabeth Senouci And Victor Ramirez

Last month, we conducted a webinar “So, You Think Your Game Is Localized?”, the first of a 3-part-series given by Elizabeth Senouci from XTM International, and Victor Ramirez from SYSTRAN.

If you couldn’t guess by the title, “So, You Think Your Game Is Localized?” was a webinar focused on Video Game Localization. Senouci and Ramirez are both experts on the topic and thus decided to share their knowledge with the video games community.

In the webinar, Senouci and Ramirez discussed the need for game localization, some basic terminologies associated with it, user interfaces, global marketing, and the importance of customer service.

“Localization isn’t just one thing you can do and just get done with it. It’s a holistic process and it’s actually customized based on your game, your product,” Elizabeth said in her intro.

Why Localize?

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Four Ways SYSTRAN’s Neural Machine Translation Supports Global Commerce

Explatory infographic the neural machine translation through Systran pure neural server and its process.
SYSTRAN Pure Neural Server Process // SYSTRAN

For staff of multinational companies who want to translate a simple phrase or word, systems like Google or Microsoft come in just handy. They help you order a taxi in Japan, pay your restaurant bill in France, and impress your clients with a hearty “jó reggelt” (“good morning”) in Budapest. The problem is such tools are notorious for imprecise translations and data leaks.

Would you really want to use Google Translate for that internal email to your affiliates in another country?

On the other hand, research from the European Parliament shows that on average a common language increases trade flows by 44%. So, how do you – and your staff – hack through language barriers and achieve professional communication in the business world?

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SYSTRAN Exhibiting at LocWorld28 Berlin

LocWorldLogoTaglineSmWEB. LocWorld28 will be at Berlin and Conference examines the Internet of Things

Conference examines the Internet of Things

SYSTRAN is exhibiting at the LocWorld28 Berlin conference in Booth 6. The conference, produced by MultiLingual Computing, Inc., and The Localization Institute, will be held June 3-5 at the Maritim Hotel Berlin. The exhibit hall will be open June 4 from 8:30 am – 5:00 pm and June 5, from 8:30 am – 3:30 pm. Continue reading